In the digital era, end user experience is more significant for every CTO and CMO as most of the statistical data reveals that applications and websites are simply neglected or discarded if the users are not satisfied with their experience. But the point is what can make the experience interesting?
Knowing what actually end-user experience (UX) is, can help. In the past end-user experience (UX) was considered to be how “sticky” or engrossing app was:
- How simple was it to use?
- How engrossing was it?
- And how relevant it was to what the users expect?
This approach is the same for the digitally transforming age and the smart apps, as they are developed to make a service functionality simpler and convenient for the users. But the advanced technology has modified the meaning of “end user experience.”
At present a single application or website could be:
- Pointing to various third-party sites
- Can be developed with Java, C and C++, and websites with advanced AJAX framework
- Dynamically streaming media content
This makes it clear that difficulty and complexity in the application can impact the worldwide user experience by diminishing the response time substantially.
However, in the mobile world, people prefer mobile apps and any hindrances in using the applications can just make the users drop the option and opt for applications which run without any glitches.
The only solution to avoid the user from abandoning the apps is through testing and quality assurance. If you get the apps tested during the development phase, it can make the quality better and deployment faster avoiding the chances to spoil the “end user experience”. But this will only hold true when you have tested the apps in the proper environment. Tuning all the testing activities is essential to remove all the backend performance issues. A couple of years ago, single page websites and apps could easily load even if the connection was slow because they weren’t interactive, but that was the users’ expectation long back. Today websites, web apps, and mobile apps are much complex and this impacts the performance leading to the user experience.
With the latest Omni channel presence of companies, the user has various touch points at their disposal. So there is a great pressure on an organization to comprehend the user experience across the various channels like web or mobile. For example, a user visits a website for electronic gadgets and finds a good deal to be availed, but the time constraint restricts him from buying it at that time. Though when he revisits the website, the web or mobile application interface is so complicated that he drops the idea of purchasing the product from that website and settles for getting it from another website.
This implies that a complex user interface can make a retailer lose customers to other contenders. Thus it becomes a necessity for the retailers to ascertain that the usability factors of their apps are simpler to avoid business loses.
Some of the major benefits of usability testing in digital transformation are:
- Increased conversion rates as a result of better user interface
- Improved user satisfaction giving rise to competitive advantage
- Enhanced and easy accessibility
- Improved trust among the viewers builds loyal relationships
- Optimal cost and effort as a result of early customer or user feedback
Conclusion: gomadeindia, one of the Global leaders in independent software testing, provides Usability testing as a prime service with the complete focus on end-user experience and satisfaction.
Get in touch with us (email@example.com) to understand our services in Usability and other types of testing and how it can help you to hold on to your users and give them a great experience interacting with your brand.