Gradually advancing digital technologies are not only giving the industries the needed thrive but the society is also included in this wave of digital transformation and adoption. To meet the expectations of digitally equipped customers, all the industries and specifically IT is greatly dependent on the Quality Assurance (QA) and testing to ensure the product quality and user experience is good. QA and Testing used to be a rigorous and time-consuming process, but now we have a simple solution to it, that involves using an agile project management and product development methodology and deploying software in a DevOps environment where testing is embedded in the software development process.
Because customers are getting more and more connected with businesses in various ways than they did earlier (Mobile, Web, iPads, Voice, Smart TV’s etc.), your IT department needs to take a different approach to delivering applications and test them on Mobile Devices, Desktop and other gadgets that customers use. UI and customer experience is key to client satisfaction. To ensure a strong foothold in the rapidly improving digital journey, DevOps model is the simple and effective mode to streamline the product development process.
Today companies are facing two main challenges, staying at par with all the modern technologies and to render high-quality customer experience. Delivering standard quality applications which are highly stable and change the way customers interact with the digital arena have become must-have for companies. Quality assurance aids organizations in dealing with these challenges, and provide a seamless experience to their customers. But we aren’t talking about your everyday QA here. New age Quality Assurance services now need to be in sync with digital behaviours and all touch points of your customers. This will help enterprises introduce value into the entire customer chain.
As a result of the digital transformation, there is an increased risk of cyber-crimes and cyber-attacks. It becomes really important for users to protect all their assets and resources in the new digital landscape. So it is important to protect the user by doing proper security and compliance testing. It is a good practice and in some industries, it is mandatory to publish/flash the risk, if any, to the user before they get into any particular digital application.
The main goal of the organization should be to make sure that all the channels of interactions offer a stable experience. Both the physical channels such as stores and digital channels such as phones and wearable should be able to provide the customer with a connected and consistent set of features. Hence it is also the performance that counts a lot.
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QA should be able to prepare high-quality frameworks around security, privacy and data integrity and those should be a part of your solution. Enterprises should have a digital assurance platform (Production like environment) in order to full-fill the critical role of QA during digital transformation. This platform should provide a set of assets and other reusable enablers which can be used to improve the efficiency of testing processes and quality assurance. The digital support providing platform must be able to cover all the digital value chains, which should begin with the content creation which is followed by development, manufacturing, marketing, distribution, and delivery.
Without right QA strategy, the investments made in the IT infrastructure, tools, and other resources cannot take organizations too far. For improving the customer experience and user satisfaction, QA enterprises must provide them trustable products and services. QA team must step up to integrate testing of embedded software and devices as well as IT solutions and should be able to move beyond the traditional functional testing.
Nowadays companies have gone past the age where they wait for 9 to 12 months before releasing an update or a new product. Today, companies must release product updates constantly and keep it up to date with the new features. This takes things to a whole new level as this keeps them on their toes at all times. In the digital era, the timeline would be further reduced. So it is crucial for the organization to adopt DevOps based QA strategy which supports the fast changes.
In conclusion, we would say:
Enterprises QA and testing services must advance and adapt to the constantly changing digital transformation journey for being effective and spot on. In order to have all the characteristics and behaviour of an ideal organization, you must focus on, and maintain, the quality of all the digitally complex product implementations. You should also include services and support for multiple platforms, services, and applications while keeping in mind the external conditions that might affect the customer life-cycle. QA and testing should be involved in the overall SDLC and follow in-sprint automation and DevOps implementation.